Why invest in professional headshots? Professional headshots are much more than just an image of your face. Headshots can represent your brand and your personality. First impressions are now made online more than in person! If you are interviewing for a new position, or presenting yourself to a prospective client, the people you want to impress are looking you up online. Therefore a big part of that impression is your headshot. Candid photos taken with a mobile phone often capture a fun element, but also can include bad exposure, poor composition, bad focus, and distracting elements in the background. It is tempting to say "I have a camera...I can do a headshot", but you would not cut your own hair just because you own a nice pair of scissors! You hire a professional.